Sony Middle East & Africa announced the new BRAVIA XR televisions, including the MASTER Series Z9J 8K LED and A90J OLED as well as the A80J OLED, X95J and X90J 4K LED televisions are now available in the UAE.


World’s first cognitive intelligence TV – Sony BRAVIA XR TVs are now available in the UAE


Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the BRAVIA TVs use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. The new processor, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.

Cognitive Processor XR can also analyze sound position in the signal so the sound matches precisely with what’s on the screen and upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses, and understands unprecedented amounts of data and intelligently optimizes every pixel, frame, and scene for the most lifelike picture and sound Sony has ever delivered.


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