The partnership will also feature G42 branding on the team’s 2023 car, the Mercedes-AMG F1 W14 E PERFORMANCE, and on the helmets of race drivers Lewis Hamilton and George Russell, as well as in the team’s garage on Grand Prix weekends. The partnership between G42 and the Mercedes-AMG PETRONAS F1 Team underscores the growing importance of AI in motorsport, where critical data is generated during every race weekend. With G42’s AI-powered, data-driven insights, the team hopes to gain a competitive edge in a sport where every advantage counts. The partnership also highlights the potential of AI in transforming the way sports teams operate, making them more efficient, effective, and successful.