Apple’s Tim Cook has a change of heart on AR glasses ahead of headset launch
Apple’s Mixed Reality headset will most likely be unveiled at WWDC 2023. After years of conjecture, it appears that the corporation is finally ready to discuss this new product area that it is poised to enter. While we’ve heard a lot about this upcoming device, Apple CEO Tim Cook recently told GQ that he was wrong about the importance of AR glasses and how this technology could improve our lives in the future.
“If you think about the technology itself with augmented reality, just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection,” Cook states. “It could empower people to achieve things they couldn’t achieve before. We might be able to collaborate on something much easier if we were sitting here brainstorming about it, and all of a sudden, we could pull up something digitally and both see it and begin to collaborate on it and create with it.”