At the same time, since Musk’s takeover, Twitter’s advertising revenue has suffered a significant damage. According to Platformer, a number of high-profile advertisers have withdrawn from the platform, and income is down by up to 40%.
The study also cites other occasions in which adverts from well-known businesses appeared alongside rude and inflammatory tweets from these individuals. A Amazon Video ad, for example, appears just beneath a tweet from Andrew Anglin stating that “the only vocation a woman is genuinely capable of on merit is prostitution.” The investigation also highlighted an NFL advertisement that ran just beneath a tweet containing false information regarding COVID-19 immunisations.
