Lamborghini Dubai dealership and pop-up Lamborghini Lounge inaugurated in Dubai
Automobili Lamborghini celebrates the dual inauguration of its redesigned Dubai dealership together with the opening of its first pop-up Lamborghini Lounge in the Middle East.The second of its kind in the EMEA region, the lounge is located in the ME Dubai Hotel by Meliá in Business Bay. Like the first Lamborghini Lounge in Sardinia’s Porto Cervo, it features an Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini’s color and trim or arrange a test drive, as well as offering a large space for partners and events.
The sophisticated new and immersive venue is created within the ME Hotel by Meliá: a bold expression of art and contemporary culture designed by architect Zaha Hadid, a Lamborghini Urus display features outside, and the Lamborghini Huracán STO inside the hotel lobby as part of the lounge content, on the second floor of the hotel. Located at The Opus by Omniyat, Al A’amal Street, the lounge will be open until 17 of January.
Lamborghini Lounge venues are conceived to host events and offer an elevated lifestyle experience to guests, including Lamborghini clients, their families, and friends, as well as creating a meeting and venue space for enthusiasts. This intimate environment expresses the essence of the Italian super sports marque, forging a strong connection with visitors and giving each a tangible experience of the inimitable Lamborghini brand.
Situated on Dubai’s iconic Sheikh Zayed Road, the new facility houses the world’s largest Lamborghini showroom featuring the new Corporate Identity and Corporate Design brand language, showcasing an extensive display of new and pre-owned Lamborghini models together with an expansive aftersales center. The 891-square-meter three-story building also features digital elements allowing visitors an immersive insight into the world of Lamborghini, while the Ad Personam studio hosts clients personalizing their new Lamborghini’s exterior and interior with a virtually limitless palette of colors, materials, trims, and accessories.