In a move that was as surprising as all their launches this year, Apple has announced the launch of its brand new upgraded 27-inch iMac computer. By far the most powerful and capable iMac ever, it features faster Intel processors up to 10 cores, double the memory capacity, next-generation AMD graphics, superfast SSDs across the line with four times the storage capacity, a new nano-texture glass option for an even more stunning Retina 5K display, a 1080p FaceTime HD camera, higher fidelity speakers, and studio-quality mics.

 

 

“Now more than ever, our customers are relying on the Mac. And many of them need the most powerful and capable iMac we’ve ever made,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing.

Upgraded capacity and up to 10 cores of performance greatness

Whether composing a new song with hundreds of tracks, compiling thousands of lines of code, or processing large photos with machine learning, the 27-inch iMac, with the latest 6- and 8-core 10th-generation Intel processors, has pro-level performance for a wide range of needs.

 

 

The new 27 inch iMac has a host of improvements over its predecessors, and the most important ones include –

  1. Up to 65 percent more plug-ins in Logic Pro X.
  2. Up to 40 percent faster 8K ProRes transcode in Final Cut Pro X.
  3. Up to 35 percent faster rendering with Arnold in Autodesk Maya.
  4. Up to 25 percent faster build time in XCode.

AMD Graphics meet the next generation

For GPU-based rendering, editing multiple streams of 4K video, or playing a graphics-intensive game, the 27-inch iMac has more powerful next-generation AMD graphics. iMac delivers up to 55 percent faster graphics performance from its Radeon Pro 5000 series graphics, featuring AMD’s latest RDNA architecture with faster, more power-efficient computing units.

When compared to the previous-generation 27-inch iMac with Radeon Pro Vega 48 graphics, the new iMac delivers:

  1. Up to 55 percent faster rendering in Maxon Cinema 4D ProRender.
  2. Up to 50 percent faster demo fly-through in Unity Editor.
  3. Up to 45 percent faster performance in “Total War: Three Kingdoms”.
  4. Up to 30 percent faster timeline rendering in Final Cut Pro X.

SSDs and Apple T2 Security chips across the lineup

The 27-inch iMac now comes standard with SSDs across the line, delivering blazing-fast performance up to 3.4GB/s for launching applications and opening large files. iMac also includes the Apple T2 Security Chip, Apple’s own custom-designed, second-generation silicon. The storage controller in the T2 Security Chip provides on-the-fly data encryption for everything stored on the SSD, so files and data are safe and secure.

What’s more, the T2 chip also checks that software loaded during the boot process has not been tampered with, giving the 27-inch iMac, and any Mac with the T2 chip, the most secure storage and boot process of any computer.

Retina 5K display with Nano coating option

With 14.7 million pixels, 1 billion colors, 500 nits of brightness, and support for P3 wide color, the Retina display on iMac delivers an immersive front-of-screen viewing experience. All those pixels result in text that looks like a printed page, sharper photos with more detail, and the ability to edit 4K video at full resolution.

 

 

The cherry on top in the display department however is the new Nano coating option. Unlike typical matte finishes that have a coating added to the surface to scatter light, this industry-leading option is produced through an innovative process that etches the glass itself at the nanometer level. The result is extremely low reflectivity and less glare while maintaining stellar image quality and contrast, and a Retina 5K display that is more gorgeous than ever.

Upgrades for the Camera, Speakers, and Mics

For customers using their iMac more than ever to connect with friends, family, and colleagues, the FaceTime HD camera now features 1080p resolution, while the Image Signal Processor in the T2 Security Chip brings tone mapping, exposure control, and face detection for a much higher quality camera experience.

In addition, a new studio-quality microphone array enables users to capture high-quality audio for improved FaceTime calls, podcast recordings, Voice Memos, and more, right on their iMac.

iMac Pro and the 21.5 inch iMac also receive a bump up

Apple today also announced that its 21.5-inch iMac will come standard with SSDs across the line for the first time. Customers can also choose to configure their 21.5-inch iMac with a Fusion Drive.

Ready for macOS Big Sur coming soon to all compatible iMac and Macbook devices

This fall, iMac can be updated at no cost with macOS Big Sur, the latest version of the world’s most advanced desktop operating system. macOS Big Sur introduces a beautiful redesign that is entirely new yet instantly familiar, along with powerful enhancements to key apps. Safari is packed with new features, including a customizable start page, more powerful tabs, built-in translation, and a new Privacy Report.

Pricing and Availability

Starting at AED 7,599, the new 27-inch iMac is available to order today on apple.com and in the Apple Store app. It will begin arriving at customers and will be in select Apple Store locations and Apple Authorized Resellers starting this week. Starting at AED 6,299 and AED 20,999 respectively, the updated models of the 21.5-inch iMac and iMac Pro will be available to order today on apple.com and in the Apple Store app and will be in select Apple Store locations and Apple Authorized Resellers beginning next week.