Meaning – The word announce refers to the moment in time where the product is finally unveiled to the shareholders and the general market. Organisations use code names for their products in development in order to protect the identity and the specifications of the product in question. When the product is finally announced, the company reveals the actual name of the product, along with the necessary specifications and other relevant details that will help customer decide whether they want to buy the product or not.
There are many cases where the company totally ruined the announcement by giving the product a very ambiguous name, or even a number, and instead of getting the reaction that is expected, the whole product package becomes a misunderstood mess.
Example of usage – “Tech lovers always wait for brands to announce new products at major events”.