ZUK Smartphones makes its debut in the Middle East with the launch of its chic and stylish smartphone.

A new entrant in the mobile scene with its first device hitting the shelves in August this year in some of the key global markets, ZUK is backed by the well-known technology conglomerate, Lenovo Group. Although a part of Lenovo Group, ZUK is an independent brand. Upon revealing its maiden mobile device Z1 in August, the brand received an overwhelming response with over 3 million pre-orders in the first week in China, the world’s largest market. Pronounced as ‘Zi.U.K.’ the brand is set for launch in key European & South East Asia markets in the coming weeks.

Built and designed as ‘the smartphone for heavy users’, the 5.5 inch Z1 has a Cyanogen OS, 1080P display with 401ppi resolution and is powered by a Qualcomm 801 processor. The phone boasts a 3GB RAM and 64GB ROM, packed with enough memory for seamless operation and diverse storage content. ZUK will be pioneering with USB 3.0 and Type-C as a global first. In a segment where battery life is one of the key factors, the Z1 packs a powerful 4100mAh battery which can sustain through the day even with the most frequent users. With Dual SIM & Dual standby, Z1 supports the WorldMode LTE ie FDD-LTE and TDD-LTE plus a host of other networks giving it a unique positioning as a truly Global Phone.

Commenting on the launch, Mr. Jin Chen, Chief Marketing Officer, ZUK Mobile, said: “It is indeed a proud moment for us to introduce ZUK Mobile in the region in partnership with Comtel. We believe partnering with a key distributor as Comtel will give our brand the platform and the momentum to penetrate into high growth and far reaching markets in the MEA region. Our strategy is to offer a limited but powerful portfolio of models – each device will be a master-piece at a price which will wow our customers and channel.”

Speaking on the occasion Mr. Leo Lee, Head of Devices, said: “We promise high performance smartphone devices that offer a unique experience with features which set apart from the rest of the devices available in the market. Powered by the Cyanogen OS, ZUK devices will offer a customer experience which incorporates some of the most advanced customization, performance and security technology available.

Mr. Shabbir Saif, Vice President Sales and Marketing, Comtel, said: “We are pleased to bring ZUK to this region. With a strong appetite for innovative products, the Middle East is every brand’s preferred choice to make its debut. As a leading distributor in the region for nearly 15 years with strong channel relationships we are confident that ZUK will be well received.”

Other key features of the ZUK Z1 are its sturdy aviation aluminum frame, home button integrated with multiple functions including fingerprint sensor. The 13-megapixel rear camera and 8-megapixel wide angle front camera exhibits great clarity and performance.

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Initially available in grey and white colors, Z1 will initially be sold exclusively on Souq.com – the region’s leading e-commerce retailer.

Ronaldo Mouchawar, CEO of Souq.com said: “We at Souq are delighted to launch ZUK Z1 through our platform. We have always strived to bring the best products to our customers from around the Globe. We further enhance our offering with the launch of Z1 and believe that the product will be widely accepted in the region.”