Jumbo Electronics has announced that it has been appointed as the exclusive distributor for Yota Devices for the GCC.

Iconic and innovative products

Yota Devices’ product portfolio comprises highly innovative and unique communication and connectivity devices that include YotaPhone, the world’s first dual-screen, always-on smartphone combining the power of a typical LCD with the effectiveness of an electronic paper display (EPD) screen, and YotaRuby, the company’s high-performing and beautifully designed multiband mobile router.

YotaPhone combines a smartphone and e-reader into one device. Its dual screen ensures users stay connected, without having to pick up or activate their phone. Vital notifications appear on the always-on display, and stay there for as long as they are needed. The electronic paper display also gives a longer lasting, more comfortable reading experience even in bright sunshine.

The always-on display also allows users to personalize their phone with images and information that are always available. YotaPhone is also filled with several fun and interactive features – for instance it asks your friends to smile when taking a photo, and you hear a call for help when the battery runs low.

From January 2014, Yota Devices will be made available to customers in the GCC region through the Jumbo network of retail stores as well as through Jumbo’s distribution partner network across the entire GCC region.


Jumbo Electronics CEO Vishesh L. Bhatia commented, “Jumbo is very proud of our capabilities to provide companies like Yota Devices with a fantastic retail network, servicing and distribution facilities for their products. It is excellent news to welcome Yota to our portfolio of world-class brands that we already sell and distribute in the UAE and across the GCC market. I am confident that our customers will be delighted with the quality of their products.”


Yota Devices CEO Vladislav Martynov commented, “We are delighted to have signed this agreement with Jumbo that provides us with an excellent opportunity to provide our highly-innovative products to demanding and discerning Jumbo consumers across the region. We are confident that our YotaPhone and connectivity devices product will meet the expectations of consumers and be successful in the market.”