Swoo, a live streaming and broadcasting app, unveiled the winners of the finale of its month-long contest – Swooperstar 2017 – on Wednesday, 2nd of January 2018. A total of $60,000 was given in cash prizes through the four weeks of December 2017.
Swoo is the first live streaming application, made in UAE, used by celebrities, influencers, thought leaders and experts to connect with audiences from across the globe. It was developed by Algorythma, which is the technology arm of the Abu Dhabi Financial Group.
Within four months of its launch, Swoo has amassed hundreds of thousands of users, with a dominant user base from South Asia and the MENA region. It currently has 720,000 installs and is slated to cross a million users within the next month.
Swooperstar 2017 began on the 1st of December, 2017 and had weekly winners leading up to New Year’s eve. The competition was initially designed to recognize the best broadcast of the week with $10,000 based on the quality of its content and the amount of engagement received. However, it was revised to a cash prize of $15,000 total for the top three broadcasts from the second week of the competition, due to the huge response received.
