So, how do you go about it?
- Ask directly. Ask in person or through email to refer another business to you. If they enjoy your solutions, they won’t have a problem sending contacts your way.
- Build relationships that go beyond the job. When your partners view you as a trustworthy partner rather than a vendor, they will refer you to others.
- Where customers can’t refer another business to you (say because of work restrictions, etc) encourage them to post a positive review on your website.
- Create a referral program where you reward customers that refer others. The incentive can be discounted pricing on their next purchase, a gift card, or a donation made to charity in their name.
- Give referrals too. Check your network for businesses that may benefit from working together and connect them.