Here you can publish thought-provoking or interesting articles that target your ideal customer, brand advocates, and industry influencers.
You don’t just gain visibility, but an opportunity to engage directly with potential and existing customers.
Here are ways you can tap into this platform:
- Optimize your company page: Use an appealing cover image to grab your visitor’s interest while ensuring it conveys the right message about your brand. Keep your bio updated and sprinkled with target keywords for better visibility. You can add achievements, rewards, and recognition to build credibility.
- Consider paying for upgraded features such as InMail so you can send messages directly to your target audience. We would caution you against spamming people, though.
- Use the Lead Collection feature on LinkedIn Ads to collect leads. When visitors click on your ad, they are directed to your company’s landing page.
- Join groups where your target customers are active. Check out what they are posting and add your own well-thought-out comments. These forums are great for sourcing content ideas, so look at pain points you can solve and write content revolving around them.
- Come up with an editorial calendar that ensures you publish high-quality content on a regular basis.
- Monitor who is viewing your profile and reach out to them. They may be target customers in search of what you offer.
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Create Lead Generation Magnets
Do visitors browse your site then leave without a trace? Like literally?
Prospective buyers look at multiple vendors before settling on one. They want to make sure they are getting the best value for money.
So how do you keep these flighty visitors grounded long enough to engage?
With a lead magnet.
Lead magnets are free items (content) or services given away, with the intention of gathering a site visitor’s contact information.
