Your visitor receives something valuable and you get the information you need to stay in touch with them and create sales leads.
Examples of lead magnets include ebooks, mini-guides, templates, white papers, case studies, e-newsletters, webinars, free consultation, and trial subscriptions.
Before you come up with a magnet, here are some considerations:
- Ensure the lead magnet can solve a problem your target customers experience. Ask your team to share common questions they get from leads. Let these queries inspire the magnets you create.
- Only write about topics that you’re an expert on. Writing outside of your expertise may deliver incorrect information and you’ll be perceived as untrustworthy.
- Make content easy to digest. People aren’t dumb, they just prefer content that’s not loaded with technical jargon. Infographics, videos, and checklists are examples of easy-to-consume content.
- Deliver quickly. Whether it’s a free download or trial, don’t keep the visitors waiting. Provide what you promised promptly, to minimize friction, irritation, and loss of leads.
Table of Contents
Leverage Quora
Primarily known as a knowledge-based platform, Quora has approximately 300 million active users every month.
It offers marketers, experts, and thought leaders the opportunity to answer questions and position themselves as authorities in their field.
As with LinkedIn, Quora facilitates direct interactions with prospects, allowing you to drive leads, generate organic views, and build a massive following.
Reach leads on Quora by:
- Creating an authoritative and captivating profile. Use a professional but approachable profile picture. Include your location and any noteworthy accomplishments.
- Finding categories relevant to your niche and answer user questions authoritatively. Seek out trending topics in your field and research them to develop accurate opinions.
- Identifying followers who follow your answers and establish a relationship with them. It will help you determine the potential for a business opportunity.
- Increasing exposure by sharing your responses on your social platforms.
- Expanding your network by connecting with industry experts within your niche. Note the users that follow these experts and connect with them as well.
Cold Calling
Wondering how cold calling can generate leads?
