Tinder Coins, the in-app currency Tinder believed would promote increased spending on the site, also received negative news. Tinder planned to provide coins as an incentive for users being active on the site and updating their profiles, but they would also be available for purchase directly. They would subsequently be accepted as payment for Tinder premium features such as Super Likes. The function has been soft-launched in a few regions across the globe as of February of this year.
However, Kim now claims that the firm is reconsidering its Tinder Coins intentions. “After witnessing mixed results from testing Tinder Coins, we’ve chosen to take a step back and re-examine that programme so that it can contribute to Tinder’s income more efficiently,” he stated in the earnings announcement. The business earlier said that the functionality will be widely available in the third quarter of this year.
