Tinder abandons metaverse dating aspirations as the company struggles financially
Match Group has revealed that it is dialling down Tinder’s metaverse dating goals and cancelling plans to create an in-app Tinder Coins currency, after a dismal set of revenues for the previous quarter. Tinder CEO Renate Nyborg, who became the dating app’s first female CEO only last September, will also be stepping down, according to Match Group CEO Bernard Kim. Kim was appointed CEO just two months ago.
Nyborg previously laid forth lofty aspirations for Tinder’s take on the metaverse (dubbed the “Tinderverse” by Nyborg). Tinder purchased Hyperconnect, a firm focused on video, AI, and augmented reality technologies, last year, and Nyborg subsequently mentioned their avatar-based “Single Town” experience as a way Tinder’s users could one day be able to meet and engage with one another in virtual locations.