Shaker Zainal, Mashreq’s Regional Head of Distribution
Consistent with the country’s objectives to transform Dubai into the smartest city in the world, the new ‘imashreq’ concept branch in Deira City Centre also offers Mashreq VTM (virtual teller machine), which delivers self-service, video-enabled engagement between Mashreq customers and the bank’s call center, and have access to various banking services. Powered by Avaya SmartEngage, the service will also enable Mashreq customers to apply for various bank services and products, including cheque books and bank statements, update customer records such as addresses and trade licenses, and initiate a video-chat with the Mashreq’s customer agents. Alongside this launch, Mashreq very recently announced the opening of an electronic banking service unit at Emirates Headquarters, offering a wide range of products and digital services, most importantly introducing Mashreq’s automated deposit and state of the art deposit machines.
