Farhad Irani, Head of Retail Banking Group
“Innovation is the centre of Mashreq’s philosophy of delighting the customers. The ‘imashreq’ concept has been created to empower customers and assist them to carry out complex transactions at their own pace. No queues, no waiting time, just walk in and carry out quicker & smarter banking transactions or requirements. We are proud to be opening the first fully automated branch in the country. The launch of our branch in Deira City Centre Metro Station reaffirms Mashreq’s commitment to extend its technology to the area, giving customers the opportunity to experience digital banking service at its best. ‘imashreq’ is set to transform the industry, the experience and most of the entire customer journey. In line with the Bank’s expansion strategy, the opening in Emirates Headquarters will allow our customers a wide range of services and benefit from not having to join long lines at our branches to make simple deposits. In turn, this will also help eliminate errors and increase efficiency, freeing up the time of the tellers. With ‘imashreq’ and state of the art deposit machines, customers will be able to skip queues and avoid long waiting times, when making simple lodgments. This means customers can perform faster deposits and withdraw money effortlessly.”
