In 2013, Mashreq bank rolled-out the concept of the E Cube branch where customers could carry out their everyday banking interacting better with tech. Building on that success. Mashreq has launched the first imashreq branch at the Deira City Centre Metro – the Region’s First Fully Automated Branch.
The concept of ‘imashreq’ came from the insight that while digital has become a seamless part of their customers, no bank has made digital a seamless part of their branch delivery. With most banks, branch banking is business as usual, with queues, delays and frustration and imashreq sets to eliminate that.
“Mashreq is setting the precedent for everyday banking in the Region, and is already seeing its market share increasing as a result of its innovative leadership. The key drivers behind Mashreq’s innovation initiatives is ‘Omni-channel convergence’, and is aimed at migrating our current physical and traditional distribution channels to a resilient and robust digital business model. Consistent with Dubai’s vision to transform the Emirates into the smartest City in the world, we want to play a role in achieving that. No longer intent on just providing traditional banking services and products, the bank is executing its multi distribution strategy to become the everyday bank and primary financial partner of the consumer.”
