LG’s First Ultra-Premium Brand “LG SIGNATURE” Debuts Across the GCC
The new LG SIGNATURE brand from LG Electronics (LG) was launched today across the GCC. The ultra-premium brand was unveiled at a gala ceremony at Dubai’ most talked about, radiant centre of culture and arts – the Dubai Opera.
The rich and exquisite design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG’s ultra-premium brand that is all set to re-define the future of luxury home appliances and entertainment solutions.
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The LG SIGNATURE OLED TV
LG SIGNATURE OLED TV W (77/65-inch), the winner of over 45 prestigious awards including the 2017 CES Best of Innovation Award, embodies breakthrough innovation in television technologies and exquisite premium design, demonstrating that simplicity is the ultimate form of sophistication. The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone. The W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion.