LG launches world's first rollable OLED TV in the UAE

LG launches world’s first rollable OLED TV in the UAE

LG Electronics (LG) has commenced sales of the world’s first rollable TV, LG SIGNATURE OLED R in the UAE. Interested customers can now pre-order the highly coveted TV at the official site, where they can virtually experience the game-changing innovations behind LG SIGNATURE OLED R.

Each LG SIGNATURE OLED R rollable TV is custom built to order, meticulously assembled, and finished with top-quality craftsmanship by the most experienced production professionals at LG’s factory in South Korea.


LG launches world's first rollable OLED TV in the UAE


The epitome of exclusivity, LG SIGNATURE OLED R has been lauded as a triumph in engineering and user-centric design. The TV’s 65-inch flexible OLED display is created from one sheet of glass and features self-lit pixels and independent dimming control to deliver picture quality of astounding depth and vibrancy.

LG’s latest technological innovation empowers users to deploy three distinct viewing modes – Full View, Line View, and Zero View.

The LG SIGNATURE OLED R also features voice-activated control in a number of languages, including English, Arabic, French, Spanish and Russian. With Natural Language Processing (NLP), the TV can understand complex questions. For example, users can ask for the name of an actor, the films they have starred in, the background music, and more. The TV will recognize these follow-up questions as part of the same context – avoiding the need for repetition. With Arabic AI functionality, the LG SIGNATURE OLED R can understand not only standard Arabic dialect, but also Emirati, Saudi Arabian, and Egyptian variations.


LG launches world's first rollable OLED TV in the UAE


Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In-Line View, users can choose from features and modes including Clock, Frame, Mood, Music, and Home Dashboard to operate other home appliances remotely.

The premium look and feel of the LG SIGNATURE OLED R are also evident within the materials used to craft the TV, from the brushed aluminum casing to the quality wool speaker cover designed by textile experts at Kvadrat of Denmark.

LG SIGNATURE OLED R employs an OLED panel certified by Swiss-based Societe Generale de Surveillance (SGS) for producing fewer air pollutants, reducing the use of hazardous substances, and being easier to recycle. The TV employs the world’s first Eyesafe-certified TV panels that meet the low blue light emission requirement of US-based Eyesafe and has also been rated favorably by TÜV Rheinland and Underwriters Laboratories.

The LG SIGNATURE OLED R comes in a Signature Black color and is now available for pre-order in the UAE, retailing at 329,999 AED.


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