Lenovo has announced the local availability of its ThinkBook laptops, designed to accelerate small and medium-sized businesses in the UAE.
Within its R&D efforts, Lenovo uncovered that nearly 60 percent1 of the ‘new workforce’ grew up working, creating and communicating online with stylish devices that make a statement. Comprised of Millennials and Gen Z, these two generations of workers crave meaningful employment and expect company devices that blur the lines of work, life, passion, and purpose.
Backed by customer research, ThinkBook is specially designed for SMBs, who typically purchase consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties – core needs of any business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with trendy yet cost-effective devices.
In the UAE, ThinkBook laptops are available in 13, 14 and 15-inch variants. The flagship ThinkBook 14 and ThinkBook 15 devices are powered by Windows 10 Pro and up to 10th Gen Intel® Core™ processing, combining high performance with intuitive, time-saving features. Options include Intel® Optane™ memory, WiFi 6, and discrete graphics.
