Having this data is essential to determining the success of marketing activities. Coordinated marketing strategies and consolidating data allows you to determine the ROI of each channel. You may even be able to keep up with customers as they move across channels, either as individuals or groups. Furthermore, you’ll be able to set better goals based on your understanding of how more social media likes or email signups impacts the bottom line.
The more you know, the better you’ll be able to readjust your strategies or abandon them altogether. This is what ultimately makes the difference between an efficient and well-managed strategy, and one that lacks direction.
