It is easy to focus on marketing to customers in one channel, emphasizing social media, email or text message marketing. However, this has significant limitations. Market segments typically prefer one channel over another, and you want to engage with your customers everywhere they are. Yet you can’t afford to overload customers by sending too many messages through any channel. Here are a few tips on how to successfully implement a multi-channel marketing strategy in your organization.
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It Starts with Being Present
Multi-channel marketing starts with being present on every channel. Offline, it means having print ads and radio ads. Online, it includes email marketing, social media profiles and online ads.
However, merely being present isn’t enough; you also need to have a consistent brand presence across every channel. You need to make sure that you have the same messaging regarding your brand, though the content you promote may vary based on the audience.
