For example, you need detailed customer profiles if you’re going to send them relevant marketing information. If you only have basic contact information, find ways to get the information through customer surveys or social media habits. The more information you have, the more seamless the interaction will be no matter the channel.
Also, design funnels that include content marketing with a clear call to action, whether it is buying a product or signing up for email lists. Pay attention to metrics like conversion rates and the average value of customers.
