Fitbit today announced Fitbit Luxe, a new fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness. Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design. Luxe also gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes, which could be caused by increased stress or fatigue. With Luxe, you’ll get a six-month trial to Fitbit Premium for added support and a deeper analysis of your data. Luxe is a beautiful, sleek tracker with a color touchscreen and up to five days of battery life that is versatile for any occasion and comfortable for all day and nightwear. It can be paired with a wide range of new stylish accessories, including a modern luxury bracelet from gorjana.

Understand and manage your stress for your overall wellbeing

After the pandemic began, a survey found that 50 percent of people felt the physical and mental effects of stress. With Luxe, Fitbit is making its relevant stress management tools available to millions of more users around the globe by bringing them to trackers for the first time. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of your body’s ability to handle stress based on your activity levels, sleep, and heart rate.


Fitbit Announces Luxe in the UAE, Fashion-Forward Tracker with Stress Management Tools


With Fitbit Premium, you receive a detailed breakdown of your Stress Management Score including information on your exertion, sleep patterns, and responsiveness. Premium members have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe, and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more than 30 sessions to make a mindfulness practice more accessible.

Insightful tools to understand and manage your health and wellness

Luxe gives you access to Fitbit’s wide range of health and wellness features to support a holistic approach to healthy living. With the Health Metrics dashboard, you can track changes in your wellbeing in the Fitbit app with insights into your breathing rate, heart rate variability (HRV), resting heart rate (RHR), skin temperature, and, coming soon, oxygen saturation (SpO2).

With a light, slim form factor, Luxe is designed for maximum comfort all day and night, so you can wear it to bed to better understand and manage your sleep. Sleep Score helps you better understand your sleep quality over time, and bedtime reminders can help you establish a more consistent sleep routine. Premium members can view deeper sleep analytics and some will see experiments related to expanded tools in the future, with the goal of offering you even more personalized guidance based on your sleep patterns.


Fitbit Announces Luxe in the UAE, Fashion-Forward Tracker with Stress Management Tools


Additional health tools include food, hydration and weight logging, and menstrual health tracking. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine.

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Stay motivated to reach your fitness goals

Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines.  With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness, and fitness tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning, or tennis. For those who prefer running, biking, or hiking outside, you can use exercise modes with connected GPS from your phone to see real-time pace and distance.

While tracking your exercise you can gauge when to push harder or scale back with Active Zone Minutes, a personalized standard for tracking activity beyond steps that measures your time spent in each heart rate zone. This can help you track your moderate and intense activity so you can reach the weekly recommended goal of 150 Active Zone Minutes to help improve your health.

Stay connected throughout your daily routine

In addition to all these amazing health and fitness features, Luxe fits seamlessly into your lifestyle with key convenience and smart features like alarms, stopwatch, and timers to help you manage your day, all with up to five days of battery life.

An elegant wearable that feels at home on your wrist

Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewelry-like look and feel, achieved through modern versions of traditional jewelry-making techniques. Fitbit used an innovative design process called metal injection molding, a high-tech take on traditional metal shaping, to create the high-gloss finish on Luxe’s stainless steel case that has the warmth expected of handcrafted jewelry, all while delivering a level of precision needed to enable its advanced sensor technology.

Fitbit partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one. Choose from a wide range of fashionable and versatile accessories to match your look, including comfortable classic silicone, premium Horween leather double wrap, woven, and stainless steel mesh bands, or a gorjana Parker Link Bracelet in platinum and soft gold stainless steel.

Pricing, availability, and virtual try-on for style

Luxe will be available in stores and online this Spring through Amazon, Noon, Namshi, Virgin Megastore, GO Sport, Jumbo Electronics, LuLu, Dubai Duty-Free, and other retailers. Luxe retails for AED 699 with a six-month Fitbit Premium trial (AED 240 value). Following the six-month trial for Luxe, Premium is available for AED 40 per month or AED 330 per year in 18 languages in 175 countries Luxe’s accessory colors and styles will be available from AED 125 (sold separately). The gorjana for Fitbit Luxe Special Edition will be available in selected retail stores for AED 899 with availability also this Spring in the UAE.