Xbox Launches New Marketing Campaign with Live-Action Trailer and Las Vegas Sphere Appearance
Microsoft Celebrates Completion of Activision Blizzard Acquisition with "Power Your Dreams" Campaign
As Microsoft officially closes its acquisition of Activision Blizzard King, a new era begins for Xbox. This milestone marks a significant shift, with Xbox looking to expand its presence in the mobile gaming space. Phil Spencer, Head of Xbox, recently emphasized the need for this expansion in a bid to foster the brand’s growth. To commemorate this transition, Microsoft has launched a new marketing campaign with a “Power Your Dreams” theme. The campaign is set to run through the holiday season, making its debut with a three-minute video showcasing several highly-anticipated Xbox games.
The “Power Your Dreams” video highlights iconic titles such as Senua’s Saga: Hellblade 2, Forza Motorsport, Cyberpunk 2077, and Starfield, all contributing to the excitement surrounding Xbox’s future endeavors.