The removal of ad-free content from the service is unlikely to have an impact on publishers. According to the Journal, the initiative never attracted enough customers to make a significant impact in their earnings. It is possible that this will make Twitter Blue less appealing to individuals who currently pay for the service. Before completing his takeover, Musk stated that his goal was to enhance the service so that Twitter could minimise its dependency on ads. Without knowing more, it’s difficult to understand how reducing functionality from Twitter Blue while increasing the price can achieve that purpose.
