Toyota will introduce a 'next-generation' electric vehicle under the Lexus brand

Toyota will introduce a ‘next-generation’ electric vehicle under the Lexus brand

According to Reuters, Toyota is under criticism for being slow to embrace electric car technology and for refusing to expand beyond its hybrid vehicles, such as the Prius. At the press conference, Sato highlighted that the automaker’s sluggish EV adoption was mostly due to communication challenges. He also said that the manufacturer would maintain its “multi-pathway” and “omni-directional” strategy, implying that hybrid cars will not be phased out anytime soon. Toyota, on the other hand, expects to expedite its EV ambitions under new management and to adopt a “BEV-first approach.”