Snapchat celebrates Spotlight’s first anniversary with over $250 Million paid to creators
Parth
Tech News
2 min read

Snapchat celebrates Spotlight’s first anniversary with over $250 Million paid to creators

 

    • Spotlight creators are posting 3x as often as they were when Spotlight launched a year ago.
    • Over 65% of Spotlight submissions use one of Snapchat’s Creative Tools or an augmented reality Lens.
    • Snap is continuing to see more creators leverage its content and product offerings to meaningfully grow their audience and build their business on Snapchat, with over 25 Spotlight creators are also syndicating their show on Discover, and more to launch in the coming months.

 

In the year ahead, Snap will continue to offer a range of opportunities to meet the needs of creators as they entertain the Snapchatter community while growing their brand. And for Snapchatters, the camera company will continue to make it even easier to follow and view content from their favorite creators – whether that be on Spotlight, Stories, or Discover.