Snap’s Cartoon 3D Style Lens, which uses machine learning to turn people into a 3D-animated cartoon in real-time, generated 2.8 billion impressions on Snapchat alone in its first week of release and on Spotlight, the Snapchatter community recreated their favorite childhood movies with them (or their pets!) as the star. In fact, over 65% of Spotlight submissions use one of Snapchat’s Creative Tools or an augmented reality Lens.
