Snapchat celebrates Spotlight’s first anniversary with over $250 Million paid to creators

Snapchat celebrates Spotlight’s first anniversary with over $250 Million paid to creators

Snap continues to remain committed to rewarding Snapchatters for their creativity. Snap still makes millions per month available to creators globally for their top Spotlight Snaps.

Over the past year, more than 12,000 creators have collectively been paid over $250 million USD through the Spotlight programs.

It’s been exciting to see those spontaneous moments captured using the Snap Camera, next to some of the more performative videos the Snapchatter community creates, all combined with Snap’s creative tools – like Sounds and augmented reality Lenses – to make Spotlight an experience that feels distinctly Snapchat.

New metrics on Spotlight: