Snapchat is a platform where creators of all kinds can meaningfully grow their audience, build their business and entertain the community of more than 306M Snapchatters using the platform daily.
One year ago, Snap launched Spotlight to lower the barrier to content creation and shine a light on the most entertaining Snaps created by the Snapchat community, no matter who created them.
Spotlight is designed with Snap’s values at its core – profiles are private by default and all content is moderated before it can gain distribution. This is done to ensure that Snap can reduce the risk of spreading misinformation, hate speech, or other potentially harmful content.
The positivity of the Snap community is what sets it apart. Their talents, passions, and unique perspectives are showcased on Spotlight every day, and it’s been exciting to see Snapchatters’ imaginations run wild while using Creative Tools.
