When asking for referrals, be specific about who you’re looking for. For example, if you’re looking for businesses interested in your CRM system, ask your customer if they know any companies currently using a competitor’s product and are unhappy with it.
Also, be sure to:
- Only ask customers who are happy with your product or service.
- Make it easy for them to refer you (provide a referral link or promo code).
- Give them an incentive to refer you (offer a discount or other perk).
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Follow up
It’s crucial to follow up with customers after making a purchase. It helps ensure that they’re satisfied with their purchase and enables you to build a relationship with them for future sales. Be sure to express gratitude to every customer for their business, ask if they’re happy with the product or service, and offer assistance if they have any problems.
In the same manner, according to sales expert Grant Cardone, following up on leads is the holy grail of sales and the key to increasing sales. He recommends that salespeople follow up with their customers in the first five to ten minutes after spotting the latter as leads.
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Keep track of your sales
If you want to be successful in sales, it’s vital to keep track of your sales data. It includes the number of sales you make, the average order value, and the conversion rate. By tracking your sales data, you can identify trends and make changes to your sales strategy as needed.
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Use sales automation tools
Many sales automation tools are available that can help you increase sales and improve efficiency. These tools can automate lead generation, appointment scheduling, and follow-up tasks.
