A case study found that sales teams that used buyer personas saw a 171% increase in marketing-generated revenue. It shows that taking the time to understand your audience can pay off in a big way.
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Use an attractive sales pitch deck
Sales pitch decks are essential tools in your sales arsenal. These presentations are meant to provide information on the product or service being offered and how it will benefit potential buyers. Use these to convince potential customers to invest in your product or service. Thus, it’s important to make sure that your sales pitch deck is well-designed and engaging.
Some things to note when creating your sales pitch deck include:
- The layout should be clean and easy to follow.
- Use photos and infographics to break up the text and add visual interest.
- Keep the language simple and easy to understand.
- Make sure your sales deck is relevant to your audience.
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Simplify your message
Don’t try to overwhelm your potential customer with too much information. Instead, focus on communicating the key points of your product or service in a way that’s easy to understand. The more complex your sales pitch, the less likely it is that your potential customer will be able to appreciate the value of your offer. For example, if you’re selling a new CRM system, don’t try to explain all of the features and functionality in your sales pitch. Instead, focus on describing how your product can help customers achieve their specific goals.
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Offer a free trial
One of the best-known strategies to increase sales is to offer a free trial of your product or service. It allows potential customers to experience the value of your offer firsthand. If they’re satisfied with what they see, they’re more likely to make a purchase.
An excellent free trial should be:
- Of a reasonable length (1-2 weeks is usually sufficient)
- Easy to sign up for
- Flexible (allow users to cancel at any time)
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Provide excellent customer service
One of the best ways to increase sales when selling technology is to provide excellent customer service. If your potential customers are happy with the service they receive, they’re more likely to make a purchase. Surveys have shown that satisfied customers are willing to spend more with companies that provide excellent customer service.
