The developers behind this immersive experience, SCS Software, have started prominently showcasing this unique aspect of their game through billboards within the simulator itself. These billboards proudly declare that American Truck Simulator players can now transform their “dreams into reality” by linking up with the esteemed logistics company, Swift Transportation. With a history dating back to 1966, Swift Transportation boasts an extensive fleet of trucks, a dedicated workforce, and an unwavering commitment to safety, efficiency, and customer satisfaction.
Swift Transportation is not the sole company to recognize the potential of American Truck Simulator players. Just recently, Schneider National, a prominent trucking company, initiated a collaboration with the simulation game after identifying that players exhibited “exceptional skills beyond their experience level,” as stated by Kara Leiterman, the media relations manager at Schneider National.
