Mozilla’s Research Reveals the Power of Browser Choice Screens for Consumers
European Users Prefer Early Browser Choice, Mozilla's Study Shows
Mozilla, the organization behind the widely-used Firefox browser, has conducted extensive research shedding light on how browser choice screens can influence users’ browser preferences, in anticipation of the forthcoming European Union Digital Markets Act (DMA) requirements.
This groundbreaking research, based on data collected from 12,000 participants across Europe, stands as one of the most comprehensive studies to date, aiming to understand the impact of browser choice screens on consumer decision-making.
According to Mozilla’s analysts, the deployment of the right type of browser choice screen has the potential to foster healthy competition and, more importantly, empower consumers in making informed choices about their preferred web browsers.