YOU KNOW WHAT TIME IT IS.
THE PRX DAMIAN LILLARD SPECIAL EDITION, IT WAS ABOUT DAME TIME!
Tissot unveils a collaboration with eight times NBA All-Star Damian Lillard, also known as Dame D.O.L.L.A. on the music scene. The PRX Damian Lillard Special Edition combines the brand’s expertise through an automatic edition of its iconic watch, with Damian’s signature style. Priced within reach, this collaboration embodies both Tissot’s and Lillard’s commitment to making greatness attainable.
The synergy between the Swiss brand story and Damian’s values is unmistakable. Both went through a singular and obstacle-filled journey to the pursuit of success through dedication and time. The PRX Damian Lillard Special Edition is the manifestation of a shared philosophy.
Damian Lillard shared “Tissot and I share a common belief – greatness can be for everyone.” He adds “Creating this signature PRX watch with Tissot has been an incredible experience. What I love about the PRX collection is its sleek design paired with the Swiss watch quality we all know, but still comes at a price that’s fair. A watch that speaks to my style and values – high quality, down-to-earth, and inclusive. It’s about bringing top-notch Swiss craftsmanship experience to every wrist, not just the privileged few.”
