Netflix is experimenting with measures to prevent password sharing and to compel viewers to pay an additional fee

Netflix is experimenting with measures to prevent password sharing and to compel viewers to pay an additional fee

Netflix revealed a few weeks ago that it is cracking down on the prevalent practice of password sharing between people who do not reside in the same home by charging an additional fee for the privilege.

Chengyi Long, director of product innovation, writes in a blog post that “although these [household plans] have been extremely popular, they have also generated some uncertainty around when and how Netflix can be shared.” As a result, households are sharing accounts, limiting our capacity to invest in exciting new television and film for our customers.”