Micromax Launches Canvas 2 in UAE, aims to be among the top 5 players in MENA over the next 2 years.
Micromax Informatics Ltd., the leading smartphone player, today introduced Canvas 2 (2017).The smartphone that changed the dynamics of Indian smartphone market, post its launch in 2012 is making a grand comeback in its 2017 edition, targeted to disrupt the mid-range smartphone segment.
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Key features of Canvas 2
5D Cover Glass with Corning® Gorilla® Glass 5
Ultra-Fast Front Fingerprint Recognition
Quad-core 1.3GHz Processor
13MP Rear Camera; 5MP front camera
3050 mAh battery
Talk time up to 11 hour
3GB DDR3 RAM and 16GB ROM
64 GB expandable memory
Wi-Fi 802.11 b/g/n | Bluetooth I GPS
Vikas Jain, Co-Founder, Micromax Informatics said, “MENA is an important market for Micromax and the region is expected to contribute a large chunk to our international market revenue in next 2 years. We have a significant presence in most of the operational international markets and now our focus is on extending the brand’s reach in the MENA market. Backed by a strong product portfolio, we are aiming to be among the top 5 players in the region over the next 2 years. Since our launch in mid-February, we are already available through local distribution in 8 countries and would soon be expanding in other North African markets like Egypt as well. We believe we are well prepared with the portfolio of products and that the products bring consumer expectations to life.”