Mazda’s Electric Comeback: New EVs Expected in the U.S. Market by 2025
Mazda's Strategy to Capture the U.S. EV Market with SUVs and a Focus on Range
Mazda’s initial foray into the electric vehicle (EV) market in the United States with the Mazda MX-30 crossover didn’t meet with resounding success. Sales figures tell the story, as between January and August of 2023, Mazda managed to sell only 100 MX-30s in the U.S., marking a significant 69% drop compared to the previous year. However, this less-than-stellar performance isn’t deterring Mazda from taking another shot, as reports from Nikkei Asia suggest the Japanese automaker could be making a return to the U.S. EV market as early as 2025.
Although there’s no official confirmation of the exact EV models Mazda plans to introduce, sources indicate that they will likely be based on existing car platforms and are expected to fall within the SUV category.