Jawbone today announced UP MOVE, a new, easy-to-use activity tracker that helps you get fit, lose weight and have fun doing it.

At just AED 219, UP MOVE is the simplest way to get credit for your steps, exercise and calories burned while also capturing detailed information about your sleep. And UP MOVE lets you learn more with Smart Coach – the UP® App’s intelligent approach to personalized guidance and deeper insight that helps you move more every day.

UP MOVE Family1

“UP MOVE is a fun, easy way to track activity and at just AED 219, it’s a great option for anyone at the beginning of a fitness or weight loss journey,” said Travis Bogard, vice president of product management and strategy at Jawbone. “Incorporating the same best-in-class lifestyle and activity-tracking features of our UP and UP24 bands, UP MOVE combines style, versatility and comfort with highly accurate tracking and personalized guidance.”


UP MOVE includes the pod-style tracking device, a corresponding clip and a replaceable battery, and comes in a selection of five brilliant tracker and clip color combinations including:


  • Black Burst, Black Clip
  • Blue Burst, Fog Clip
  • Grape Rose, Purple Clip
  • Ruby Rose, Red Punch Clip
  • Slate Rose, Yellow Clip


It will be available later this year in select colors at leading consumer electronics retailers.


Wrist straps for UP MOVE – available in slim and standard widths – will be sold separately to follow in Black, Fog, Red Punch, Purple and Yellow in assorted three-packs for AED 119.

UP MOVE Lifestyle2