HP's Gitex shopper 2013 offers and Innovations.

HP’s Gitex shopper 2013 offers and Innovations.

HP today gave media a glimpse on its latest products that will be showcased during GITEX Shopper 2013 unveiling a suite of stylish consumer PCs, Detachables, Printers and new services and solutions designed to help customers to better manage their personal information.

 HP is reinventing the consumer PC category in time for GITEX Shopper, offering industry-first innovations, next-generation form factors, choice of operating systems, and new services and software that greatly enhance the customer experience.

 “HP’s innovative products and services are designed to cater to the needs of our customers delivering the productivity and the entertainment they want”, said Mathew Thomas, General Manager, Printing and Personal Systems, HP Middle East”. ”We are particularly excited about GITEX Shopper this year where we will be showcasing HP’s latest touch technologies as we deliver on our promise of ‘Innovation for the Next Generation. We look forward to welcoming shoppers and showcasing our new offerings.”

 Immersive touch PCs look great, sound great, feel great

The HP ENVY Recline23 TouchSmart All-in-One PC, HP’s most immersive touchscreen PC, feature 10-point touch and a revolutionary adjustable design that allows for a more comfortable experience and greater control than ever before.


An HP study revealed that while using touch screens, an overwhelming majority of people preferred their screen in a low and close position for 100 percent of touch-related tasks. The HP ENVY Recline series meets the needs of touch users with a full high-definition (HD) IPS touch screen that responds to all 10 fingers at once, and a unique hinge that allows the screen to be repositioned with ease. The hinge enables the screen to seamlessly move below the table and closer to the lap for a natural touch navigation position, or it can be adjusted upright for traditional use and to watch movies.


Additionally, HP is offering a new All-in-One PC with a bold design and premium sound for entertainment and music enthusiasts. The HP ENVY Recline23 TouchSmart All-in-One PC Beats Edition features black and red accents with Beats Audio™ driven dual speakers for the best-sounding, richest audio experience available on a PC and will be available in retail stores from November onwards.


Detachable PC offers mobility and productivity for every task

HP’s unmatched portfolio of next-generation PCs are designed to enable users to connect with their information on devices that easily adapt to their needs. By releasing the magnetic hinge, users can move elegantly between the two form factors—tablet and notebook PC—all in one device.

 HP Spectre13 x2

Overall: Fanless, visually appealing design and QHD display create an unsurpassed computing experience

Consumers can handle the most demanding projects with this 2-in-1 detachable Ultrabook powered by Intel’s 4th generation chip.

·         The Spectre13 x2, the thinnest and lightest detachable from HP, is the first fanless 2-in-1 detachable PC, providing a quiet computing experience.

·         Thin design combined with a 33.7cm (13.3-inch) diagonal full HD (2560 x 1440) display with ultra-wide viewing angles.

·         An HP TrueVision Full HD Webcamoffers pixel perfect viewing and 10-point trackpad provides an enhanced Windows8 experience.

·         Stay on the move all day long with two batteries: one in the tablet and another in the keyboard dock

·         Beats Audio and dual speakers provide the best-sounding, richest audio on a PC; perfect for video streaming or chatting.

·         Includes exclusive HP Innovations:

o    HP Cool Sense: Automatically adjusts notebook’s temperature and performance to the optimum level for user comfort

o    HP Protect Smart: Provides two levels of Hard Drive safeguards

o    HP ImagePad: Precise multifinger and gesture navigation


HP Split x2

The HP Split x2 is a versatile, two-in-one detachable PC that combines power and portability with the Microsoft® Windows® 8 operating system and powerful 3rd generation Intel® Core™  processor family. Consumers can now enjoy a high-performance ultraportable notebook suited for virtually any intensive task, which doubles as a 33cm (13-inch) tablet to give unparalleled entertainment capability for playing games, videos and more. The HP Split x2 joins the HP SlateBook x2 and HP ENVY x2 as part of HP’s detachable PC portfolio.

 Whether being used as a high-performance notebook or a tablet, the vibrant 33.8cm (13.3-inch) diagonal HD touchscreen display makes it easier to view and share content, play games with friends and family, or enjoy high-quality music with Beats AudioTM which provides the best-sounding, richest audio experience on a PC.

 An optional hard disk in the base expands storage capacity while dual batteries allow users to stay ultra-mobile.

 The HP Split x2 offers an eye-catching design with a soft-touch coating that provides a comfortable hold and shows fewer fingerprints. The HP Split x2 also offers exclusive HP innovations such as a 2-megapixel HP TrueVision Full HD front webcam and the HP ImagePad for precise multifinger and gesture navigation.

 The desktop that leaves the desk behind

The HP ENVY Rove20 can easily move from upright to completely horizontal for a tabletop entertainment experience. Using advanced multiple-touch technology, numerous users can interact with games and more at the same time. Multiplayer games such as Electronic Arts’ Monopoly, Fingertapps JigsWar Puzzle, Fingertapps Musical Instruments, and nsquared makewords are an ease to play when the PC is laid flat.

 In addition to sharing games, families and friends can enjoy multimedia content on the  50.8cm (20-inch) 1,600 x 900 IPS LED panel that enables wide viewing angles, rich colors and sharp graphics, while built-in Beats Audio offers crisp, clear sound. Powered by 4th generation Intel® Core™ processors, Intel HD graphics and 10-point touch, the HP ENVY Rove20 packs power for productivity tasks and an immersive entertainment experience with the ease of touch interaction.

Introducing the world’s fastest desktop printer: Officejet Pro X576dw

Officejet Pro X576dw Multifunction, certified by Guinness World Records as the world’s fastest desktop printer, produces quality prints with Original HP inks, and save up to 50% on printing costs versus color lasers. It comes with new general office mode which delivers high quality prints at top speed while saving ink and money.

Using breakthrough HP PageWide Technology, HP Officejet Pro X Series desktop printers and MFPs deliver up to twice the speed at up to half the printing cost compared with color laser printers. The printers could print up to 70 pages per minute in General Office quality mode.

HP’s Officejet Pro printers provide faster printing speeds which combined with workflow management solutions, reduce time wasted waiting for documents, increasing productivity. They are also more cost-effective.

The latest inkjet printers provide a seamless mobile printing experience allowing owners to quickly print emails, presentations and other business documents from virtually anywhere using their web-connected or Wi-Fi enabled smartphones and tablets. Within seconds, you can make sure all materials are fully up to date. This means going into a business meeting with a potential client or investor confident that you have the materials to show your business in the best light.

 LaserJet Pro Printers

 LaserJet Pro printers offer affordable, high quality color allowing users to stay on task with fast setup and easy maintenance creating and printing their own marketing materials. The printers provide the same black cost per page as a black and white HP LaserJet printer. HP’s smallest color laser printer is also one of the planet’s most energy efficient as it reduces the environmental impact and conserves energy with Instant-on Technology and the HP Auto-On/Auto off Technology.

 Laserjet Pro CP1025nw Color Printer introduced in September

·         Affordable color with a wireless connection

·         Stay on task—easy mobile printing, fast setup

·         Create and print marketing materials

·         Reduce the environmental impact

 HP Ink advantage range

 HP Ink advantage range consists of six printers for home and micro-businesses making printing at home, and in the office, affordable and easy.


  1. HP Deskjet Ink Advantage 1515 All-in-One Printer
    It simplifies all your printing, scanning, and copying tasks for less using affordable Original HP ink cartridges and a straightforward design. The printer is available at a starting price of AED 229.

  2. HP Deskjet Ink Advantage 3525 e-AiO: (Print Scan Copy)
    It comes with wireless functionality to suit home users for everyday documents and photos. The printer is available at a starting price of AED 359.

  3. HP Deskjet Ink Advantage 2545 All-in-One Printer
    It delivers easy wireless printing from any room in your home, plus scanning and copying for less. You can set up right away and count on the quality results you need. The printer is available at a starting price of AED289.


  1. HP Deskjet Ink Advantage 4625 e-AiO: (Print Fax Scan Copy)
    It is suitable for home and micro-business users looking for a simple-to-use, high performing printer with low ink-costs. The printer is available at a starting price of AED 499.

  2. HP Deskjet Ink Advantage 5525 e-AiO: (Print Scan Copy Web)
    Ideal for the creative hobbyist who wants to print wirelessly. Aimed at those looking for high-quality photo printing with low cost ink supplies. The printer is available at a starting price of AED 445.


  1. HP Deskjet Ink Advantage 2645 All-in-One Printer

 It is designed for budget-conscious home users looking for affordable printing – plus the convenience of multipage scan, copy and fax – with quick setup, easy operation and low cost HP Original inks. The printer is available at a starting price of AED 329.


 HP Play

Building on this vision to change the customer experience, HP is expanding its HP Play music service by bringing music to life and redefining its digital entertainment through the first major legal digital music partnership with Universal Music Group in the region.

 HP Play offers a digital music library that can be used to create personalized playlists with the latest music tracks and enjoy online streaming and downloads for free from Universal Music Group’s world-class catalogue including key Arabic & Asian artists. It is available in English and Arabic and comes with cloud service that makes it easier for users to upload personal music.  HP Play is also available to download as a smart phone app from the Apple Store and Google Play and also offers 1 month free access to non- HP users. Register for free at Hpplay.com

 HP Services[1]

With HP, consumers can service products in 5 easy and convenient ways:

1.     Carry In: carry HP PC’s for servicing to any HP service center.

2.      Onsite Repair: HP will visit and repair products at a convenient time.

3.     Pick Up & Return: HP can pick-up the PC’s, service and deliver it back;

4.     Total Care Center: Consumers can visit the exclusive HP Total Care Centre;

5.     Collect at Retail: Customers can drop of and collect from a closest retail store.

For more information on preferred ways to service HP PC’s: consumers can call 600 54 4747.


Pricing and availability

·         The HP ENVY Recline23 TouchSmart All-in-One PC will be available in the Middle East from November starting at 4999 AED.

·         The HP Split x2 will be available in the Middle East from the end of September with a starting price of AED 3,626.

·         The HP ENVY Rove20 is available in the Middle East since end of July, with a starting price of AED 4,299.

·         The HP Officejet Pro X576dw Multifunction will be available in the Middle East with a starting price of AED 3,582.

·         The Laserjet Pro CP1025 Color Printer introduced in September is available at a starting price of AED 549 and the wireless version AED 739.

·         The HP Spectre13 x2 is available starting end of November, starting from AED 4599.