How Meta’s AI algorithm decides what you see on your news feed
Meta, the parent company of Facebook and Instagram, has unveiled a comprehensive breakdown of its AI systems that determine the content displayed on users’ feeds. The release of 22 card systems offers users an inside look at how posts are ranked and prioritized across the platforms.
For Facebook Feeds, Meta’s AI system begins by gathering all potential posts from friends and Pages that users follow. It then takes into account various input signals, including the post creator, user interactions, and the number of likes from friends. These factors contribute to determining the relevance and value of each post, ultimately influencing the order in which they appear on users’ feeds.