Meaning – The term rollout, refers to the act of delivering or announcing a product or series of products or to make a series of announcements on a given issue or topic.

The term rollout is also referred to as a product launch. In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product, or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale.

Example of usage“The product can be tangible (something physical which one can touch) or intangible, though sometimes services and other processes are distinguished from “products”. NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market.”