The fact that Ford would launch a new brand rather than electrify one of its current cars, such as the popular Maverick and Bronco marques, suggests that the carmaker is confident in its electrification intentions. A corporate spokeswoman refused to comment on “future product conjecture.”
The study confirms Ford’s intention to begin manufacturing an all-electric Explorer SUV by the end of 2024. After a prior proposal to build it alongside the Mustang Mach-E in Cuautitlan, Mexico, was canceled, the Explorer EV will be constructed at the company’s facility in Oakville, Ontario. According to Automotive News, the Oakville factory, where the gas-powered Ford Edge and Lincoln Nautilus are made, is in the process of being transformed into an EV-only production.
