Emirates Post set to launch Digital Location Happiness Initiative
Emirates Post, the UAE’s leading postal and express provider, is testing a brand-new offering designed to ensure they are discoverable on today’s mobile digital mapping platforms, apps, search engines and in-vehicle navigation systems across any device.
As part of its commitment to investing in digital solutions; Emirates Post has embraced a digital location intelligence and management technology platform that enables Emirates Post business listings to be visible on key platforms.
As the leading postal and express delivery provider in the UAE, Emirates Post is constantly improving its offerings and adopting new technologies to create streamlined processes to increase the quality of service. Part of providing customers across all seven emirates with seamless postal services experience is ensuring that each and every Emirates Post Customer Happiness Center, shelter and locker, can be easily found when a resident or visitor searches for a location on a digital platform.
Commenting on this Digital Location Happiness initiative, Pete Somers, CEO of Emirates Post said: “A basic map pin on a website is just not good enough anymore. In January 2020, according to our GMB Insights data, our 101 Emirates Post Office branches were viewed on Google Maps over 9 million times alone. In addition, we had over 20,000 phone calls to the branches and more than 140,000 Click to Navigate to our various Post Office branches in that same month. This Click to Navigate data tells us that our customers find the branch and just go there.“
Emirates Post digital location management program is supported by a dedicated team of digital location specialists who monitor and ensure the accuracy of all the Emirates Post locations year-round. The team updates location operating hours during Ramadan, Eid and other national holidays. In addition, the team monitors for duplicate listings and user-generated edits from the community and constantly on the lookout for more digital platforms to share the Emirates Post Office locations.