Designers now have a lot more creative liberty since they no longer have to design the car body around an internal combustion engine, prop shaft, fuel tank or transmission.
As it creates its next generation of vehicles, INFINITI is seizing this opportunity, echoing the character of powerful and serene new electric and electrified powertrains in the very design of its cars. While the aesthetics of the brand’s cars have always been defined by the engines under the hood, future designs will hint directly at the potency and character of INFINITI’s electrified powertrains.
As vehicle proportions evolve, so too will the design details. Signaling the nature of new electric or electrified powertrains, INFINITI is adopting a new ‘Powerful Serenity’ form language for the era of electrification.
