This form of language will be infused with Japanese DNA, drawing upon the culture and modern architecture of INFINITI’s home country.
The brand’s designers took inspiration from the Japanese spatial concept of ‘Ma’, described as an emptiness full of possibilities, potential, and anticipation. Applied to INFINITI’s upcoming electric vehicles, designs will emphasize the smooth, muscular spaces between the sharp, sheer lines of the bodywork, building visual anticipation for the electrified performance within. What happens between these lines is truly expressive; empty spaces that carry the loudest message.
Utilizing the ‘Ma’ philosophy will ensure all future INFINITI cars feature svelte, graceful and uncluttered designs. Further Japanese influences will include body surfaces and creases inspired by origami, the Japanese art of folding paper, and technical ‘kimono fold’ patterns, inspired by the straight lines that typify modern Japanese architecture.
