The ad targeting could be turned off, but it was enabled by default and couldn’t be turned off without going through numerous menu levels, according to CNIL. According to reports, this made it hard for consumers to provide valid permission. Apple’s methods have now altered, and CNIL said that it performed “multiple” audits between 2021 and 2022 to ensure the business was following data standards. In March 2021, France initiated its probe.
