AI Watermarking Emerges as the Shield Against Misinformation and Deepfakes
Traditionally, watermarks have been visible logos or patterns, often seen on items like currency or stamps, serving as a deterrent against counterfeiting. However, in the realm of artificial intelligence, the concept of watermarking takes an intriguing twist, as is often the case in this ever-evolving field.
In the context of AI, watermarking serves a critical purpose – it enables computers to identify whether text or an image has been generated by artificial intelligence. But why is watermarking essential? Generative art, driven by AI, has become fertile ground for the creation of deepfakes and the spread of misinformation. Even though these watermarks remain invisible to the human eye, they act as a formidable defense against the misuse of AI-generated content. Notably, tech giants like Google, as well as industry leaders such as OpenAI, Meta (formerly Facebook), and Amazon, have all pledged to develop watermarking technology to combat the proliferation of false information.